Henkel has completed its acquisition of “Not Your Mother’s” (NYM), a leading hair care and styling consumer brand in North America. 

NYM was launched in 2010 and has its headquarters in Tampa, FL. It is recognized for offering a broad range of trendy shampoos, conditioners, treatments, and styling products. 

Phil Schaffer, Corporate Senior Vice President, Henkel Consumer Brands, North America, said, 

“I am truly excited to welcome “Not Your Mother’s” colleagues to our Henkel Consumer Brands team in North America! Bringing together Henkel’s pioneering spirit, global expertise, and sustainability leadership with NYM’s unique innovation approach, creativity, and agility creates a powerful partnership that delivers meaningful value for Henkel, NYM, and, most importantly, our consumers. Together, we will continue reimagining haircare to meet consumers’ evolving needs.”

NYM’s flagship product lines include Clean Freak, Curl Talk, Beach Babe, Plump for Joy, and All Eyes on Me.

With their shared values and passion for consumers, the combined organization will cultivate a collection of on-trend consumer brands and drive growth as part of Henkel’s portfolio.

The acquisition represents another important step in Henkel’s purposeful growth agenda and will further complement the company’s capabilities in the hair business, one of its core Consumer Brands categories.

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